Wallrich Landi Integrated Marketing Communications, Sacramento
Graphic Design Process
Planning : communication and message
Design : sketches
Production : proofs
Project Management : budget, schedule, quality control

Disk-to-desk service. Instead of following planning, design and production, project management actually parallels the other three phases.

Project management is made up of all the steps that ensure the project will actually happen. Project managers research printing, paper and online vendors, nailing down specs and costs to maintain budget.

Scheduling is another task in the project management domain: coordinating the activities of writers, designers, photographers, imagesetters, printers, binders and couriers. Once coordinated, schedules are confirmed and tracked to keep every ball in the air.

Project management is also quality control. Online or on-press, Wallrich Landi checks and re-checks to make certain our client’s project — and our reputation — stays unblemished.

 

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