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Methodist Hospital 2008 Fast(ER) campaign In an effort to drive more traffic to Methodist Hospital’s emergency room, Wallrich Landi created the Fast(ER) campaign to illustrate the hospital’s promise: Come to our ER and be seen within 30 minutes. The play on punctuation emphasized the headline as a noun, Fast ER, and verb, faster, and the use of parentheses aided in the campaign’s stopping power. |
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