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River City Bank 2008 Choose RCB campaign Integrating key findings of qualitative research on business and consumer banking preferences with the fruits of an updated brand messaging platform, Wallrich Landi conceived the “choose” campaign to showcase River City Bank’s customer-service-focused brand. To complement the print creative, radio spots wove voice talent reflecting the target with personal commentary from Jeanne Reaves, River City Bank president and respected leader in regional business and nonprofit circles. |
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studio | team | basics | capabilities | process | sketchbook | resources | portfolio | spotlight |