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Motion Control Engineering product ad A new line of elevator controls and gearless machines from Motion Control Engineering (MCE) promised a quantum leap in energy efficiency and power for architects and building managers. In the elevator parts business, big news like this is most frequently buried in advertising that is heavy on copy and dotted with tiny photos of machines. This ad represented a huge departure for the industry and MCE. It not only positioned MCE as the business leader, but clearly and powerfully elucidated their product benefits. |
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