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Western Health Advantage open enrollment consumer campaign In just two years, the integrated campaign that Wallrich Landi developed for Western Health Advantage (WHA) helped deliver 31,000 new customers to the health insurance plan — a 55 percent growth in membership. During the most recent open enrollment period, when employees had an opportunity to choose or switch health plans, Wallrich Landi print, radio and outdoor advertising challenged employees’ skepticism about the usual promises made by other health plans. In truth, Western Health Advantage invites the kind of careful inquiry that usually finds other health plans lacking. |
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