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Methodist Hospital knee replacement campaign
“Gutsy.” That’s what kind of advertising Methodist Hospital asked for to launch its radical, new knee replacement technique. The Otis-knee promises greater range of motion and a more natural feeling. We created a campaign including print, bus shelter, cinema and radio ads, as well as a direct mail campaign targeted to active adults over 50. The campaign generated so much response that within one month the Methodist Hospital knee surgery team could not keep up with the demand for the procedure. |
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