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Sacramento Philharmonic Orchestra season brochure
For brand reinforcement and production economy, Wallrich Landi proposed to create a season-wide “umbrella” concept that unified all of the concerts under one cohesive design. The concept was applied to marketing collateral pieces including a pre-season teaser wrap that covered concert programs, a subscription brochure and a direct-mail piece. This 28-page subscription brochure presented the 2008/09 season offering, and was mailed to 30,000 subscribers and non-subscribers.
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