Identity: the heart of corporate branding, the gold standard of the designer’s trade. Our approach to identity is as rigorous as every other piece of communication. Once a strategy is agreed upon, dozens of thumbnails are subjected to a battery of functional criteria. Does the logo communicate in black? Two color? Full color? How’s the resolution on the Web? On the back of a bus? Only ideas that hold up to real-life executions get held up for clients to consider.

back to top | home

studio | team | basics | capabilities | process | sketchbook | resources | portfolio | spotlight