Google, You Don’t Need to Put on the Black Hat

In case you haven’t already heard, the marketers of Chrome (the Web browser developed by Google) broke Google’s own quality standards by paying consumer review bloggers for praise and links, which in turn improved Chrome’s page ranking in Google search … Continue reading

Posted in Wallrich Landi | Comments Off

Event Planning 101

So you’re throwing a Halloween party and you don’t know where to begin? Or maybe your boss has requested you organize the annual Christmas lunch? Or perhaps there’s a new client prospect you’re eager to schmooze? Whether it’s a small … Continue reading

Posted in Wallrich Landi | Comments Off

Technically a Designer

There came a time, not long after high school graduation, I realized I needed “real world” skills, as my parents liked to say. My menial, manual, minimum-wage-paying job wasn’t cutting it, and there were no entry-level video-game-playing jobs to be … Continue reading

Posted in Wallrich Landi | Comments Off

The Curious Case of Chuck Testa, Taxidermist

First of all, if the name Chuck Testa means nothing to you, where have you been? I mean really. You clearly don’t waste enough time online. Before you embarrass yourself further, watch this video. You’re welcome. OK, are we all … Continue reading

Posted in Wallrich Landi | Comments Off

They Don’t Call It Earned Media for Nothing

Your business has a big announcement. A new hire, perhaps? Maybe you’ve invented an amazing product. Or it could be you’re raising funds for an important charity. If you want the media to cover it, the key to earned media … Continue reading

Posted in Wallrich Landi | Comments Off

G+ FTW!

I realize our recent post was about Google+, but I have to admit, I wish it had gone out with some fine print; “The claims and opinions expressed are those of the author and not necessarily the views or opinions … Continue reading

Posted in Wallrich Landi | 3 Comments

Weighing Google Plusses and Minuses

Google recently fired a shot across Facebook’s bow with a direct competitor called Google+. My reaction: do I really have to uproot my social network? I’ll admit it. I’m a late adopter. I blame my parents. I didn’t get an … Continue reading

Posted in Wallrich Landi | Comments Off

This Place is for the Dogs

It all started with Lila bringing her Chihuahua Bella into the office. Once the doggie door was open, staff started bringing their pooches in, too. And so far, they’ve been great additions to the workplace. They don’t gossip or swipe … Continue reading

Posted in Wallrich Landi | Comments Off