Our approach. Solid creative solutions come from intelligent creative process. Whether project scope includes strategic, content, design or technical services — or, as in most cases, an integrated combination of all of these — Wallrich Landi has proven expertise in bringing all of the tasks and benchmarks together into a logical and streamlined process.
Planning
It’s easy to appreciate a great campaign, a perfectly designed annual report, a sparkling, intuitive Web site. But to enjoy the rigorous planning necessary to bring them to life? That takes a real wonk. We happen to be overrun with them.
We love getting down in the weeds and grappling with research, consumer insights, product attributes, media — all of the strategic building blocks. Every project begins with a winnowing process, a sculpting of extraneous information to reveal the polished gem of a single-message strategy, an inventive, budget-savvy media plan, or the thoroughly distilled brand strategy.
That process is sometimes quick and intuitive. Sometimes it takes guts — even a leap of faith. But it always takes discipline and smarts to arrive at that simple piece of paper: the project brief.
Creative development
Creativity: elusive, ineffable, endlessly fascinating. And, in our commercial realm, done on demand. There is no waiting for the muse. There’s just the discipline of putting one’s rear end in the desk chair and willing the mental light bulb to life.
Our creative engine of designers, writers and programmers always rises to the task, reliably creating the communications magic that occurs when keen strategic thinking collides with inspired invention.
At Wallrich Landi, the resulting logos, advertising, newsletters, annual reports, Web sites or exhibits invariably persuade, inspire, impress or educate. But don’t take our word for it. Take a look at our portfolio and the results we’ve delivered for satisfied clients.
Production
Responsibility for the integrity of the finished creative product is shared throughout the agency. As a logo design becomes stationery, scripts become TV spots and copy becomes a printed brochure, designers and project managers shepherd every painstaking detail of the process, assuring the Wallrich Landi hallmark: perfection.
Throughout the life of a project our expert account staff manages and tracks scheduling, client liaison, approvals, quality control and more. We use a sophisticated database software program that provides a centralized repository to log calls, emails and all client communication. It is also where we develop and maintain budgets, timelines, and monitor all other aspects of production for maximum efficiency and accuracy.