Marketing Collateral | brochures and sales literature

Marketing Collateral | brochures and sales literature | Wallrich Landi

Always strategic, always compelling, always artfully designed. No matter what the budget or what form marketing collateral takes, a Wallrich Landi designed piece never strays from the principles that guide all of our work.

APEX Investigation brochure

With over 75 years of investigative experience applied to each case, APEX Investigation sought an image reflective of their reputation and reliability. In 2008, Wallrich Landi was asked to refresh their identity and, shortly after, their corporate brochure. The resulting piece served not only as a capabilities brochure but as a direct mail piece.
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City of Folsom economic development package

By 2005, Folsom had grown exponentially more sophisticated than its gold rush image. Wallrich Landi was asked to develop a marketing piece that would help the City promote its newfound contemporary image — thereby encouraging the City’s economic growth. To capture that essence, Wallrich Landi coined their tagline, “Distinctive by Nature” and developed a flexible presentation package.
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Highway 50 TMA SmartRoutes collateral

The Highway 50 Transportation Management Authority chose Wallrich Landi to shape and design this 120-page handbook to launch the group’s “SmartRoutes to School” program. The program aims to spur a new generation of students to get out of cars and walk or bicycle to and from school, hence, the colorful, playful cover imagery.
Kinetek, Inc. capabilities brochure

Kinetek, a motion control expert, has developed advanced technologies ranging from gear motors to elevator and escalator motors and controls. In 2007, Wallrich Landi created a flagship collateral piece that contained information about its various companies, products and range of capabilities. The challenge was to brand this piece using all the individual companies’ identities in a flexible, yet cohesive, way.
Mercy Neurological Institute capabilities brochure

Our first client in 1990, Mercy has been faithfully maintained ever since through the excellence, integrity and value of our services. When asked to promote their Neurological Institute, our team delivered strategy, creative, and the campaign’s 24 supporting tactics inside of eight weeks. The result: an event that received three times the anticipated response at which this brochure was given to referring doctors highlighting department strengths.
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Sacramento Children’s Home Children’s Circle collateral

With this brochure and donation program, Sacramento Children’s Home launched its first formalized program to solicit donors in an ongoing way. Wallrich Landi designed the colorful brochure, as well as the packaging for donor recognition gifts on a pro bono budget. These pieces are just the beginning of a five-year program that hopes to build a solid base of 500 regular donors.

See Sacramento Children’s Home
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Sacramento Philharmonic Orchestra Masked Ball collateral

In 2008, Wallrich Landi was selected as the Philharmonic’s agency of record. In addition to re-branding the orchestra and developing a concept for their upcoming season, we donated design services for the first annual gala fundraiser, the “Masked Ball on the Boulevard.” The resulting contemporary visual theme catered to a style-conscious, relatively affluent audience and was carried throughout all the marketing materials used to promote the event.
Sacramento Philharmonic Orchestra season brochure

For brand reinforcement and production economy, Wallrich Landi proposed to create a season-wide “umbrella” concept that unified all concerts under one cohesive design. The concept was applied to collateral pieces including a pre-season teaser wrap that covered concert programs, subscription brochure and a direct mail piece. This 28-page subscription brochure presented the 08/09 season offerings, and was mailed to 30,000 subscribers and non-subscribers.
Sacramento Public Library Foundation Celebration 955 event collateral

The Persian gala commemorated the 10th anniversary of the Library’s Persian Language Program. Charged with branding the event and developing promotional materials, we coined the event “Celebration 955” in reference to the Dewey decimal classification for Iranian literature. Extensive research was done into all things Persian: symbols, typography, traditional colors and design motifs to assure that the finished products richly represented the culture.

See Sacramento Public Library
St. Joseph’s Foundation capital campaign brochure

In 2008, St. Joseph’s Foundation initiated a capital campaign to raise money for a new Patient Pavilion to accommodate increased demand. The first of the campaign pieces was a brochure with stitched guts using emotional, compelling photography to tell patient stories. We incorporated the use of the St. Joseph’s logo, a flame-like graphic, as a major design element and combined it with simple, warm styles to suggest exclusivity to potential donors.
Western Health Advantage broker brochure

This brochure for Western Health Advantage (WHA) provides brokers with a leave-behind when targeting prospective employers to offer WHA insurance to its employees. Highlighting key benefits the health plan provides, it couples with other employer-related collateral treatments for a cohesive brand.

See Western Health Advantage
West Yost Associates promotional package

Our long-time client West Yost Associates required a corporate brochure/presentation folder that would strongly represent the engineering firm’s involvement in water, wastewater and stormwater projects. At the same time, they wanted a piece that was modular and easy to update. The resulting piece was actually developed over a two year stretch during which client management changed hands and marketing priorities were scrutinized.