Advertising | advertising campaigns | Wallrich Landi

If an ad is to be successful, it must be so arresting, persuasive, clever and maybe even fun, that it pretty much tricks the audience into internalizing its oh-so-important message. The reader is captivated by its artistry and led happily — a bit unknowingly — to its message. Yet it is the business-like strategy — the armature of a clear message — on which the whole clever enterprise rests. The reader, viewer or listener should never be aware of the creaking machinery of message — that is, until he or she has taken it as gospel.

Here, for your reading pleasure, are chapter and verse.

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Western Health Advantage 2008 testimonial campaign

To target small business owners, Wallrich Landi developed a series of ads featuring real business owners touting their satisfaction as Western Health Advantage (WHA) members and emphasizing differentiators: location, quality and service. The campaign was so successful that WHA chose to interview and feature additional business owners for their 2009 campaign.

See Western Health Advantage
Mercy 2008 obstetrics campaign

In 2008, Mercy hoped to drive volume into their hospitals’ obstetrics departments. The challenge was structuring messages to allow service area-wide benefits to shine in mass media, while tailoring facility-specific messages for local outreach. The solution included Mercy-branded print and broadcast advertising regionally, with hospital-specific print advertising in area publications, all encouraging attendance to chic pre-pregnancy planning events.
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Western Health Advantage 2006 consumer campaign

In just two years, the integrated campaign we developed for Western Health Advantage helped deliver 31,000 new customers to the health insurance plan — a 55 percent growth in membership. During WHA’s 2007 open enrollment period, Wallrich Landi challenged skepticism about the usual promises made by other health plans. In truth, Western Health Advantage invites the kind of careful inquiry that usually finds other health plans lacking.

See Western Health Advantage
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Mercy 2008 open enrollment campaign

Open Enrollment is a time when healthcare consumers are able to make modifications to their current health plan. In 2008, we reminded women — typically the family healthcare decision-maker — that care starts early… never quits… and lasts forever. With an invitation to a centrally-located event that celebrated women of all ages, they were assured that no matter what life brings, they can count on Mercy to keep their family healthy and strong.
Red Rock product launch ad

Longtime client of Wallrich Landi, Hygieia Biological Laboratories came to us with an interesting challenge: brand a new vaccine for dogs to combat the effects of a rattlesnake bite. The identity’s scale was critical to success as it would be applied to tiny vials holding the vaccine. The campaign, and product itself, were so successful, the Red Rock vaccine hasn’t been able to fully keep up with demand.
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Methodist Hospital knee replacement campaign

“Gutsy.” That’s what kind of advertising Methodist asked for to launch its radical, new knee replacement technique. Promising greater range of motion and a more natural feeling, we created a campaign that included print, bus shelter, cinema, radio ads, and direct mail targeted to active adults over 50. The campaign generated so much response that within a month the Methodist Hospital knee surgery team had a backlog of demand for the procedure.
Motion Control Engineering product ad

A new line of elevator controls and gearless machines from Motion Control Engineering (MCE) promised a quantum leap in energy efficiency and power. In the elevator parts business, big news like this is most frequently buried in advertising heavy on copy and dotted with tiny photos of machines. This ad represented a huge departure for the industry, not only positioning MCE as the business leader, but clearly and powerfully elucidated product benefits.
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Methodist Hospital 2008 emergency room campaign

In an effort to drive more traffic to Methodist Hospital’s emergency room, Wallrich Landi created the Fast(ER) campaign to illustrate the hospital’s promise: Come to Methodist’s ER and be seen within 30 minutes. The play on the subject and action tenses of the headline resulted in tremendous success.
River City Bank 2009 mortgage campaign

In light of 2008’s economic crisis, River City Bank responded to local consumers’ need to stabilize monthly expenses and take advantage of low fixed rate mortgages available by refinancing their adjustable rate mortgages (ARM). The resulting campaign highlighted the upside of a down market.
River City Bank ATM campaign

When River City Bank made ATM access free — at over 32,000 ATMs nationwide — we developed a print, radio and TV campaign letting customers know that “out of town” no longer meant “out-of-pocket bank fees.” A promotional tie-in offered round trip airline tickets. The campaign helped the bank open 635 new accounts.
Sacramento Children’s Home Color of Our Community ad

Inspired by the Sacramento Bee’s “Color of our Community” campaign, local ad agencies were asked to partner with nonprofits to develop creative to run in the front page of the newspaper on their behalf. For Sacramento Children’s Home, Wallrich Land created an emotionally compelling placement: When the Children’s Home supports, shelters and educates abused children and their families, the whole community benefits.

See Sacramento Children’s Home
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SMUD JD Powers ad campaign

After receiving a JD Powers “highest customer satisfaction” award, SMUD planned a print ad campaign to promote the accomplishment. To support their concept, spotlighting customers as the “most valued” award, Wallrich Landi wrote headlines and produced artwork for four ads, each featuring a local SMUD customer. The ad series went on to win an Addy Award from the Sacramento Ad Club.
Mercy 2009 obstetrics campaign

For 2009’s obstetrics growth campaign, Wallrich Landi was tasked to deliver women thinking of becoming pregnant in the next year to learn more about the various Mercy hospitals’ services, doctors and medical staff. Using symbolic graphics to represent the theme “Curves Ahead,” Mercy’s Road to Motherhood events were held at chic venues relative to each hospital’s location.
Mercy Neurological Institute campaign

Wallrich Landi’s first client in 1990, Mercy Sacramento has been faithfully maintained ever since through the excellence, integrity and value of our services. When asked to promote the Mercy Neurological Institute, our team delivered strategy, creative, and the campaign’s 24 supporting tactics inside of eight weeks. The ad features the three medical directors that collectively represent the disciplines that form the Institute.