Our Team | strategy, copy, graphic design, Web development and media experts

Our Team | strategy, copy, graphic design, Web development and media experts | Wallrich Landi

Talent and teamwork. With the Wallrich Landi team you get breadth and depth. Our group boasts over 200 years of experience in every communications discipline, from branding to packaging, copywriting to coding, interface to identity design. Meet the group that can’t be stumped by the gnarliest communications challenge.

Brad Boekestein
Joe Carmon
Aaron Cheesman
Tanya Dragoo
Chad Gall
Nancy Hansen
Eihab Ibrahim
Bryan Kwong
Susan Landi
Marisa Manak
Cheryl Peterson
Jennifer Peterson
Jessica Scott
Mary Tomich
Amy Tompkins
Lila Wallrich

Brad Boekestein

Title:

New Media Strategist

Hometown:

Artesia, CA

Education:

Azusa Pacific University

First Job:

Demolition and clean-up

Studio Function:

Promoting our clients through new media

Inspiration:

Witty ads, technology, competition

Interests:

Baseball, 75-degree days, barbecues

Pet Peeves:

People who share way too much on Facebook

“My life consists of terms that were non-existent or had different meanings 10 years ago. Tweets, posts, widgets, wikis, impressions, displays, bookmarks and CPC are part of my daily vocabulary. It’s my job to clear out the clutter of Web 2.0 and deliver solid strategies that will make a mark in the world of new media.”

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Joe Carmon

Title:

Production Manager

Hometown:

Santa Cruz, CA

Education:

San Jose State University

First Job:

Frozen yogurt vendor

Studio Function:

Deadline manager

Inspiration:

My father, who taught me that people are no damn good

Interests:

Running, fishing and my wife and two boys

Pet Peeves:

Hang up and drive

“I have a great job. I get to see so many beautiful designs come my way — and then make them even better by taking the layout and massaging it to perfection. The trivial and the minutia are what I deal with, and it makes a huge difference. Furthermore, pushing the project through the print process adds a sense of finality and closure to a job well done. Ultimately, it’s still just ink on paper. But, it’s what ink, on what paper, that makes a piece really stand out from the others.”

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Aaron Cheesman

Title:

Associate Creative Director

Hometown:

Cypress, CA

Education:

UC San Diego

First Job:

Host at Katella Deli & Restaurant

Studio Function:

From big ideas to fine print

Inspiration:

Lee Clow’s beard

Interests:

Pub quiz topics except English football

Pet Peeves:

Interruptions

“As a child, being a nerd is difficult. As an adult, it makes life wonderfully interesting. I’m endlessly fascinated by obscure facts, surprising phenomena, unconventional wisdom, counterintuitive solutions and dazzling leaps of creativity. Dealing with the complexities of the human psyche — figuring out what will make people take notice, remember, engage, embrace, purchase or reconsider — is an exhilarating challenge.”

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Tanya Dragoo

Title:

Media Director

Hometown:

Fall River Mills, CA

Education:

First Job:

Bank teller

Studio Function:

Media planning, from print to guerrilla marketing

Inspiration:

My family

Interests:

Reading, softball, volleyball, watching any sporting event

Pet Peeves:

Monday morning sales calls

“I love collaborating with clients and media reps; developing strategy and then contracting the best deals. My reward is seeing how excited clients are when the campaign hits the streets.”

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Chad Gall

Title:

Technical Designer

Hometown:

Elk Grove, CA

Education:

MTI Business College, Sacramento

First Job:

Paperboy

Studio Function:

Design, Web, animation, production

Inspiration:

People, nature, music

Interests:

Technology, bicycles, photography, illustration, carpentry

Pet Peeves:

Littering, wastefulness

“From a young age I was intrigued with the way things worked. I constantly tinkered with old toys, broken radios and anything else I could get my hands on. I loved to examine the small details that play such a big role in how things function. As I got older the toys became computers, programs, Web sites and designs. The same passion I had for fixing broken toys is still what drives me to create today. Except now I’m a bit older and instead of just tinkering with things, I make them work.”

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Nancy Hansen

Title:

Designer

Hometown:

San Francisco Bay Area

Education:

UC Santa Barbara, California College of the Arts

First Job:

Babysitting

Studio Function:

Design, illustration, production

Inspiration:

Creativity, new things, old things

Interests:

Reading, the Internet, Rags and Emily the Fox Terriers

Pet Peeves:

People who move my stuff

“Is there someone who could interview me and write the rest? This is like pulling teeth. I can’t do it. I don’t have a philosophy or clever story about my life.”

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Eihab Ibrahim

Title:

Senior Programmer/Analyst

Hometown:

Doha, Qatar

Education:

Is a never ending process

First Job:

Surveying engineer assistant (way less technical than you think)

Studio Function:

Programming, systems administration

Inspiration:

Complex problems, new and breakthrough technology

Interests:

Anything that uses the binary system and ticks

Pet Peeves:

Yes

“My parents bought me my first computer at age seven, I started programming not long after that and I have been programming ever since. Programming is really an expression of a solution to a problem. Your code represents your thought process to solve a particular problem given a set of constraints. I’m fortunate enough to have a career that allows me to document my thoughts and put them in a timeline that allows me to watch how I have personally and professionally evolved.”

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Bryan Kwong

Title:

Designer

Hometown:

Sacramento, CA

Education:

Art Center College of Design, Pasadena, CA

First Job:

Flippin’ burgers at McDonald’s

Studio Function:

Design, illustration

Inspiration:

Nice people, watching my daughter grow up

Interests:

Comic art/toys/movies, Ford Shelby Cobras — real or diecast

Pet Peeves:

Not-so-nice people, bad drivers

“I first began designing without a computer, when setting typography was a job reserved for the typesetters. Producing the work has changed since then, with many new advantages and conveniences, but design is still about problem solving and coming up with the best solutions, whether working with a difficult design challenge or being able to design from ground zero.”

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Susan Landi

Title:

Operations Director

Hometown:

Sacramento, CA

Education:

University of California Extension, Davis

First Job:

State Franchise Tax Board research clerk

Studio Function:

Taking care of people and numbers

Inspiration:

The outdoors, my adult children

Interests:

Plein air painting, bass guitar, rock and jazz concerts, reading, camping

Pet Peeves:

People who aren’t team players

“I’m the yin to Lila’s yang — responsible for everything Wallrich Landi does that doesn’t fall under the creative banner. Nonetheless, I’m surrounded by the creative process, which feeds my own creativity. Hanging around all of our talented designers while focusing on numbers, strategy and client satisfaction gives me interesting perspective on life.”

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Marisa Manak

Title:

Account Executive

Hometown:

Fair Oaks, CA

Education:

University of San Diego

First Job:

Camp Counselor

Studio Function:

Project management, client service

Inspiration:

A home on a lake with a boat on a pier

Interests:

Shopping, traveling, planning parties, giving back

Pet Peeves:

Clutter

“I was not born to become a doctor, a teacher or an attorney. I was born to organize. There’s just a feeling of going to bed at night knowing that everything is right where it should be. The project binders are standing upright in alphabetical order on the bookshelf; the clean clothes are hung neatly in the closet according to color, style and occasion; the dirty knives are facing blade down in the dishwasher. Some people call it anal; I call it vital. God forbid you try to move something out of its place. I guarantee you I will notice. After all, my job depends on it.”

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Cheryl Peterson

Title:

Administrative Assistant

Hometown:

Sacramento, CA

Education:

American River College, Sacramento

First Job:

Animal Health Technician

Studio Function:

Front desk

Inspiration:

My family, chocolate, Walt Disney

Interests:

Piano, water aerobics, cooking

Pet Peeves:

Tardiness, messiness, bad drivers

“Wallrich Landi has afforded me the opportunity to utilize my organizational and accounting skills in a rewarding and fun environment. It is a complete pleasure to be a part of such a creative and forward thinking entity. I have been a part of numerous businesses over the years and truly appreciate the integrity displayed here every day.”

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Jennifer Peterson

Title:

Account Executive

Hometown:

Sacramento, CA

Education:

California State University, Sacramento

First Job:

Waitress in a small ice cream parlor

Studio Function:

Client service, project and sales support

Inspiration:

A great pair of shoes

Interests:

Running, travel, loved ones, and did I mention shoes?

Pet Peeves:

Arrogance

“It feels like only yesterday that I was hired as the chipper voice to greet clients and vendors when they called. More than nine years later, my role has changed significantly. But one thing has remained constant: my love for working in an environment where I learn from the people around me every day. Being a part of an industry that allows me to sample both the business and creative sides of design and communication has been intriguing, educational and a lot of fun.”

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Jessica Scott

Title:

Account Executive

Hometown:

Frederick, MD

Education:

Towson University

First Job:

Teaching four-year-olds how to tap dance

Studio Function:

Project management, client services

Inspiration:

Those who can build something out of nothing

Interests:

Travel, cooking, skiing, reading, painting, blackjack and a good movie

Pet Peeves:

Conversational texters

“I love everything about the world of marketing because it constantly changes. No day is ever the same. And the people behind-the-scenes are amazing.”

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Mary Tomich

Title:

Account Executive/Print Buyer

Hometown:

Orangevale, CA

Education:

First Job:

Packing fruit at my family’s farm in Orangevale

Studio Function:

Project and print management

Inspiration:

Coffee, public transportation, early retirement

Interests:

Reading, gambling

Pet Peeves:

Sharing anything personal, like my pet peeves

“In print buying, I’m always learning something. The technology has changed dramatically in the last ten years and I’ve gotten to go along for the ride. The new processes give us so much speed and flexibility. It’s a completely different — and much faster-paced — job than it used to be.”

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Amy Tompkins

Title:

Account Executive

Hometown:

Salinas, CA

Education:

California State University, Sacramento

First Job:

Express Clothing

Studio Function:

Project management, client service

Inspiration:

My parents and Disneyland

Interests:

Softball, sports, music, food, exercise, socializing

Pet Peeves:

Alarm clocks

“For the last 18 years, softball has been my life’s driving force, especially while in college. With the Sac State team I traveled and played in fields throughout the country and was later recruited to take my game across the globe. Now, with a marketing degree under my belt, it’s time to stop playing and begin a “real” career; one that can utilize the drive, focus and competitiveness that I polished on the field. And there’s no place better than Wallrich Landi. I don’t know where this road will take me, but I’m ready and enjoying the ride!”

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Lila Wallrich

Title:

Creative Director

Hometown:

Sacramento, CA

Education:

California State University, Chico

First Job:

Serving fruit punch to drive-up customers at the Bank of Commerce, San Diego

Studio Function:

Making sense of words and pictures

Inspiration:

Art, music, food, competition, my children

Interests:

Reading, running, Irish dance

Pet Peeves:

Typos

“I have loved to draw, write and organize things since kindergarten. In college I discovered these skills had a practical career application, to the great relief of my parents. The communications realm is exciting to me because it’s full of change. We’re always meeting new people; solving new problems; exploring new techniques, media and technology. It’s also satisfying to see your ideas come to life every day, with the chance to make a positive difference for your client.”

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