What better way to demonstrate the Wallrich Landi brand than with our own promotions? After all, if we can’t hit it out of the ballpark with our own work, who do we have to blame? The product manager with no imagination? The marketing director who doesn’t want to make waves? The CEO without a sense of humor? Nope. Here, there’s no place to hide. There’s just our creative team in the batter’s box with a 3 and 2 count.
Campaigns
2009—If there’s one thing we obsess over as much as our work, it’s what shoes to wear. Each pair has its own personality and style. Using them to describe our own outlook seemed a natural fit. The series met with rave reviews (including a gold at the Addy awards). What should follow on its heels, we wondered...
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2010—Brands are like entertainers. To build a fan base and stay ahead of the competition, they need to periodically get out front and show the audience what they’ve got. But throughout the recession, many businesses had become wallflowers. We felt it was time to get them back out on the dance floor.
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Holiday Swag
2006—Taking advantage of new technology that allows for custom-designed postable stamps, we created a custom “Wallrich Landi” postage stamp and matching stationery. A page of stamps and a sheaf of stationery were then packaged in a pretty tin box wrapped in a paper sleeve. Clients have been effusive in their praise of the package. Funny, nobody sent us a letter.
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2007—Do global warming and environmental concerns necessarily have to cast a pall over holiday fun? We didn’t think so. And our recyclable holiday shopping bags prove it. Thus equipped, our clients marched in 2008 ready to, “Think globally. Shop stylishly.”
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