TDK's Telemerge Computer Telephone System | branding and marketing campaign

For industry leader TDK, Telemerge represented a bold step in targeting small business demand for convergent technology. For Wallrich Landi, Telemerge provided an opportunity to develop an integrated array of marketing tools—from software interface to consumer advertising. Over the one-year course of the launch, the Wallrich Landi design team was pleased to merge ideas and capabilities with those of the development and marketing teams at TDK—convergent communication in every sense.

Nomenclature and Logo
Building the Telemerge brand began with the product name. Dozens of alternatives were proposed, compared and researched. Telemerge was selected to suggest the merging of voice and data communication, as well as the emergence of a streamlined solution for small businesses. The design of the Telemerge identity was conceived to complement the TDK identity, whose reputation provides critical credibility to the brand.
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Stationery and Graphic Standards Program
To ensure consistent application of the visual and messaging components of the Telemerge brand, Wallrich Landi developed a graphic standards manual covering everything from product feature nomenclature to an electronic library of photos and graphics for use in marketing collateral.
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Package Design
Although not destined for retail shelves, the packaging of Telemerge components represented an important opportunity for brand reinforcement in the end-user environment. Wallrich Landi proposed this simple program of dual-use, cost-effective cartons, distinguished by interchangeable component labels.
Channel Development
Cultivating a base of resellers for Telemerge began by piquing their interest with this lively beach towel mailer. It compared the demand for computer telephony to a fast-building wave that resellers may profitably ride. Response was highly favorable, with over 5% of the target returning applications in the first week after mailing.
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Print Advertising
Highlighting the three major features that define Telemerge—advanced telephony, data networking and shared Internet access—this series paired nostalgic photography and simple layout to reinforce the performance and value Telemerge offers small business end-users.
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Environmental Design
Tradeshows comprised a major component of the Telemerge launch. In a custom booth unveiled at CTI Expo, Las Vegas, a modular system of fixture applications, informational and image posters presented a seamless impression of Telemerge features and benefits from every vantage point.

Wallrich Landi

TDK's Telemerge Computer Telephone System | branding and marketing campaign | Wallrich Landi

Nomenclature and Logo

Stationery and Graphic Standards Program

Package Design

Channel Development

Print Advertising

Environmental Design