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Patented e-save technology is the “secret sauce” behind Power Efficiency Corporation’s Motor Efficiency Controller, proven to save 20 to 40% of the energy used by AC induction motors. Our strategic identity and communication platform helped bring this powerful brand promise from obscurity to clarity—all in less than eight weeks.

  • Logo

    Logo

    The previous e-save identity (top) had form and scale problems that made it hard to apply in a consistent, distinctive way. The new identity (bottom) reflected its “throttling” behavior and unified it visually with the parent identity of Power Efficiency.

  • Collateral

    Collateral

    Sales presentation media are clean and minimal, focusing attention on the product’s impressive defensible claims with a color palette and imagery that reinforce its “green energy” market space.

  • Reinforcing Brand Identity

    Reinforcing Brand Identity

    Print ads, exhibits and online marketing juxtapose striking field data with images that suggest practical, environmental and leadership benefits.