Wallrich Landi

Branding Program: Kinetek Incorporated

Kinetek is a $400 million global manufacturing enterprise made up of 14 operating companies with 28 design and manufacturing facilities on three continents. Our challenge: create a unified program of visual branding through strategic steps that retain the local equity of each company while gradually achieving the brand synergy deserved by Kinetek’s global leadership.

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Logo

Maintaining the unique qualities of each operating company logo, the program uses standardized type and lockup treatments to maximize visual harmony under the umbrella of Kinetek’s corporate and industry group brands.
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Collateral

Product literature for each operating company follows brand standards that unify yet differentiate each company in its local market. A Kinetek-branded folder houses the system in complementary style.
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Brand Standards

Print ads, presentation templates, exhibit graphics and Web sites follow consistent layout and typography, varying imagery and color palette to reflect each company’s brand identity. The result: a brand standard that achieves cohesion with flexibility.

Wallrich Landi

Branding Program: Kinetek Incorporated

Logo

Collateral

Brand Standards