Wallrich Landi

Fast Open Contracts Utilization Services | branding and marketing campaign | Wallrich Landi

Based in Merced County, FOCUS (Fast Open Contracts Utilization Services) is a program that offers government buyers an innovative way to procure technology goods and services. In Wallrich Landi FOCUS found an enthusiastic and flexible marketing partner that made the most of a fixed budget to deliver a handsome range of coordinated communication tactics.

Identity

The logo design is sharp, streamlined and modern—an appropriate reflection of the service model FOCUS offers to local government procurement officers. To help define the value proposition of FOCUS, Wallrich Landi developed a clean, descriptive tagline.
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Environmental graphics

For small procurement trade events, an inexpensive and flexible set of booth banners helped build brand recognition and attract visitor interest to the FOCUS message.
Print ad

Adapted for a range of placement sizes and colors, the print ad strategy included imagery and messaging tailored for both city/county and school district audiences—both of which have much to gain by speeding up the process of buying high tech equipment and services.
Brochure

A colorful tri-fold brochure highlights the ways FOCUS benefits the local government technology buyer, whose job has been complicated by recent changes in regulations. Imagery suggests the sluggish pace of traditional procurement vs. the streamlined, efficient FOCUS model.
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Web site

Featuring simple navigation and an interactive information request form, the FOCUS site echoes other campaign materials in look and feel. Site statistics are tracked by referring URLs to help Merced County make the most of future media purchases.

Wallrich Landi

Fast Open Contracts Utilization Services | branding and marketing campaign | Wallrich Landi

Identity

Environmental graphics

Print ad

Brochure

Web site