Sacramento Children’s Home | branding, Web development and marketing campaign

For 140 years, the Sacramento Children’s Home (SCH) has served the community’s at-risk children through residential services, community-based efforts and educational programs. The organization is committed to helping build strong families, maximizing potential and ending the cycle of child abuse. Contributions from more than 10,000 community individuals and organizations aid SCH in providing care to the 3,500 children and 1,800 families that reach out to the organization on an annual basis.

In 2006, Wallrich Landi partnered with SCH to execute their revamped identity in the community. Since joining forces with the organization, Wallrich Landi has proudly donated over $89,000 in in-kind services.

Identity
To celebrate its 140th anniversary, Wallrich Landi updated SCH’s identity by refining its logo, typeface and newly-written tagline. The new art captures the homey qualities of the iconic SCH building — reinforced by a vibrant, traditional typeface.
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Web site
To align with recent branding efforts, Wallrich Landi redesigned SCH’s existing, dated Web site. Among the 30 new pages of easily-navigated content is rich information for families and numerous downloadable forms that make it easy for visitors to volunteer or contribute.
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Advertising: “Color of Our Community”
Inspired by the Sacramento Bee’s “Color of our Community” campaign, local ad agencies were asked to partner with nonprofits to develop creative to run in the front page of the newspaper on their behalf. For SCH, Wallrich Landi created an emotionally compelling placement that imparts the message: When the Children’s Home supports, shelters and educates abused children and their families, the whole community benefits.
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Advertising: outdoor
With the assistance of our full-time media buyer, Wallrich Landi secured gifted outdoor boards on behalf of the Children’s Home, placed timely with the 140th anniversary celebration.
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Marketing collateral
Updated branding was further applied to marketing collateral, including SCH’s overview brochure that highlights many of their programs, as well as detailed program brochures with in-depth detail.
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Children’s Circle collateral
With this brochure and donation program, SCH launched its first formalized initiative to solicit current and prospective donors in an ongoing way. Wallrich Landi designed the colorful brochure recognizing $1,000+ level donors, in addition to packaging for donor recognition gifts. These pieces are just the beginning of a five-year program that hopes to build a solid base of 500 regular donors.
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Newsletter
Hoping to keep donors apprised of the latest happenings at the Home, Wallrich Landi created a newsletter template that would be easy for SCH staff to update internally, thereby allowing the organization to make best use of marketing dollars.
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